Welcome to Umefi.
Your privacy matters to us. This Privacy Policy explains what information Umefi may collect, how we use it, how it may be stored or shared, and the choices available to you when you use the Umefi application and related services.
Umefi is a couples-focused application designed to help partners connect, play, communicate, share experiences, and create meaningful memories together.
Depending on the features you use, the permissions you grant, and the way you interact with Umefi, we may collect or receive the following categories of information.
When you connect your account with a partner, we may process information necessary to establish and maintain that connection.
This may include partner connection identifiers, invitation information, participation status, and related account activity.
Umefi may allow you to create or upload content such as:
We may collect information about how you interact with the Service, such as features used, games played, interactions, session information, technical events, and other activity necessary to operate and improve Umefi.
We may receive technical information associated with the device you use to access Umefi, which may include device type, operating system, app version, identifiers, crash information, network information, and similar technical data.
If you choose to sign in using a supported third-party authentication provider, such as Google or Apple, we may receive the account information that the provider makes available to us according to your authorization and the provider's policies.
Umefi may request access to your device's photo library or media picker when you choose to upload photos or other media.
You should only upload content that you have the right to share and that you are comfortable storing through the Service.
Umefi may collect limited location-related information that you voluntarily provide, such as city, state, or country, where such information is requested by a feature.
This information may be used to maintain account information, understand general usage patterns, provide relevant functionality, or comply with applicable requirements.
Umefi does not require continuous real-time or precise GPS tracking for the normal use of the Service unless a specific feature clearly informs you otherwise and requests the relevant permission.
Umefi may use push-notification services, such as Firebase Cloud Messaging, to deliver notifications to your device.
Depending on the features you use, notifications may relate to couple activity, messages, shared memories, game interactions, invitations, account activity, or important Service updates.
A device-specific notification token may be associated with your account so that notifications can be delivered to the intended device.
You can generally control notification permissions through your device settings.
We may use information we collect for the following purposes:
Umefi may use cloud infrastructure and technology providers to store and process information required to operate the Service.
Our infrastructure may include services provided by Amazon Web Services (AWS) and other technology providers used by Umefi.
Depending on the type of information and the applicable feature, information may be stored in databases, cloud storage systems, authentication systems, or other secure infrastructure.
Data may be processed or stored in countries other than the country in which you live. Where required, we take appropriate steps to comply with applicable data-protection requirements.
We do not sell your personal information as a business model. We may, however, disclose or make information available in limited circumstances necessary to operate Umefi or comply with applicable obligations.
We may use trusted third-party service providers to help us operate the Service. These providers may support functions such as cloud hosting, authentication, notifications, analytics, payments, security, customer support, advertising, or technical infrastructure.
Such providers may process information on our behalf and according to their applicable agreements, policies, and legal obligations.
The free version of Umefi may display advertisements through third-party advertising services, such as Google AdMob.
Advertising providers may collect or receive certain information, such as device identifiers, advertising identifiers, approximate location, or usage information, depending on your device, settings, consent choices, and applicable law.
Advertising providers operate under their own privacy policies and terms.
If you purchase Premium Services through Apple App Store, Google Play, or another authorized marketplace, certain transaction and subscription information may be processed by the applicable marketplace.
We may receive information necessary to verify your purchase and provide the Premium Services associated with it.
We may disclose information where reasonably necessary to comply with applicable law, legal process, court orders, regulatory requirements, or lawful government requests.
We may disclose or preserve information where reasonably necessary to detect or investigate fraud, abuse, security incidents, violations of our Terms, or threats to the rights, safety, or property of Umefi, our users, or others.
If Umefi or substantially all of its assets are involved in a merger, acquisition, financing, restructuring, sale, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.
Some Umefi features are specifically designed to allow two connected partners to see or interact with shared information.
When you intentionally submit content to a feature that is designed to share it with your partner, that content may become accessible to your connected partner according to the design of that feature.
You should consider carefully what you choose to share. Umefi cannot control what another person does with information that they are legitimately able to access.
We take reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, loss, or destruction.
Depending on the system, these measures may include:
No internet-based service can guarantee absolute security. Therefore, while we work to protect your information, we cannot guarantee that unauthorized access, security incidents, or data loss will never occur.
We retain information for as long as reasonably necessary to provide the Service, maintain your account, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud and abuse, and protect the security of our systems.
When you delete your account or request deletion, we may delete or de-identify applicable information subject to technical, legal, security, backup, and legitimate business requirements.
Some information may therefore remain for a limited period where retention is required or reasonably necessary for the purposes described above.
Depending on your location and applicable law, you may have certain rights regarding your personal information.
The availability and scope of these rights may depend on the laws applicable to you.
You may also manage certain permissions, including photos, notifications, and other device-level permissions, through your device settings.
Umefi is intended for adults and is not directed toward children.
We do not knowingly permit children below the applicable minimum age to create or maintain accounts on the Service.
If you believe that a child has provided personal information to Umefi in violation of applicable requirements, please contact us so that we can take appropriate action.
Umefi may integrate with or rely on third-party services, including authentication providers, cloud infrastructure, notification services, payment platforms, analytics services, and advertising providers.
These third parties may process information according to their own privacy policies and terms. We encourage you to review the privacy practices of services you use in connection with Umefi.
Umefi may provide a free experience supported in part by advertising and may also offer paid Premium Services.
Advertising and Premium features may require certain technical information to be processed so that advertisements can be delivered, purchases can be verified, and the requested Service can function properly.
Your choices regarding advertising, tracking permissions, purchases, and platform settings may affect the information processed by third-party providers.
You are responsible for taking reasonable steps to protect the account and authentication methods used to access Umefi.
Please do not intentionally share account credentials, authentication codes, or other security information with unauthorized persons.
If you believe your account has been compromised, please contact us as soon as reasonably possible.
Umefi may use infrastructure and service providers located in countries different from your country of residence.
Where personal information is transferred across borders, we aim to use appropriate safeguards and comply with applicable data-protection requirements.
We may update this Privacy Policy from time to time to reflect changes in the Service, technology, legal requirements, security practices, or our business operations.
When we make material changes, we may notify you through the application, email, or another reasonable method where appropriate.
The updated Privacy Policy will become effective on the date indicated at the beginning of the updated policy.
If you have questions, concerns, privacy requests, complaints, or feedback regarding this Privacy Policy or the way Umefi handles personal information, please contact us through the official support or contact channel provided within the Umefi application or on our official website.
When making a privacy request, we may need to verify your identity or account information to protect your personal data from unauthorized requests.